In a shocking turn of events, hardware sales and physical game spending in the US experienced their worst November in 30 years, according to market research firm Circana. With only 1.6 million units of video game hardware sold, this marks the lowest total since 1995, highlighting a significant decline in consumer spending during what is typically a bustling shopping month. November 2025 saw hardware spending plummet to $695 million, a staggering 27% drop compared to the previous year.