NHN's New Gaming Strategy: Can It Turn the Tide?
NHN is making a bold move to revive its gaming business by launching two new titles, ‘Abyssdia’ and ‘Oshi no Ko: Puzzle Star’, simultaneously. This strategy comes at a time when market expectations are high, fueled by easing regulations in the web board game sector. However, the real challenge lies in converting the initial buzz into sustainable profitability, especially as NHN’s gaming revenue growth has lagged behind other sectors.
‘Abyssdia’, a collectible RPG, has already made waves by topping the Google Play charts in Korea, while ‘Puzzle Star’ quickly claimed the #1 spot on Japan’s Apple App Store. Yet, despite these promising starts, concerns linger about NHN’s reliance on external IPs and published titles rather than developing its own games. As analysts raise target stock prices in light of potential growth from deregulation, the question remains: can NHN leverage these new titles to achieve the ambitious revenue growth its CEO has promised?
As the gaming landscape continues to evolve, NHN’s ability to adapt and innovate will be crucial. Will these new releases mark the beginning of a turnaround for the company, or will they fall short of expectations? Only time will tell.
Original source: https://it.chosun.com/news/articleView.html?idxno=2023092158039